Hey, I'm Preeti
With 2.5 years of experience across D2C, B2B, and insurance sectors, I’m a product designer who transforms pixels into captivating digital experiences. My journey through design has involved creating intuitive interfaces and imagining user experiences that truly engage. Explore my portfolio to see how we can shape the future of digital together, one pixel at a time.
Selected Work
CookEase
Your go-to-destination for curated recipe boxes!
Checkout Flow
Enhanced the checkout flow at Mojocare to ensure a seamless and intuitive purchasing experience for our users, reducing friction and increasing conversion rates.
LinguaLocal
India's 22+ official languages lack structured learning resources. LinguaLocal bridges this gap with a user-friendly, culturally immersive platform for Indian language learning.
Cross Cultural WaterCooler
Remote team members often miss out on "watercooler" moments-informal, spontaneous conversations that foster personal connections. Time zone differences, cultural nuances, and the limitations of remote communication tools exacerbate the challenge, leaving employees feeling disconnected and isolated.
UI Work
About me
I'm a self-taught UI/UX designer driven by a passion for crafting intuitive, visually captivating digital experiences. My transition from a career in defense to design stemmed from a desire to channel my problem-solving skills into creating user-centered digital solutions. Through this shift, I've uncovered the potent blend of analytical thinking and creative flair necessary for producing designs that not only look great but also enhance user satisfaction and engagement.
With more than a year of professional experience, I've had the privilege of contributing to diverse projects, collaborating closely with cross-functional teams to deliver impactful solutions. As an avid self-learner, I constantly seek new challenges to push the boundaries of my creativity.
My strength lies in my ability to empathize with users, allowing me to craft seamless experiences tailored to their needs. I have a meticulous eye for detail and a relentless focus on usability, ensuring that every design decision serves a purpose and enhances the overall user journey.
My Goal?
My ultimate goal is to forge meaningful connections between people and technology, bridging the gap between functionality and aesthetics to create experiences that resonate deeply with users.
Work Experience
Outbox Labs
(Aug 2024 - Present)
Outbox Labs has successfully developed products, including ReachInbox, Mailverify, Zapmail and Referral Stack.
As a founding designer, I have successfully designed and launched four different products, driving significant impact and results. I designed MailVerify.ai, an email verification tool that generated $18K in revenue within two weeks of launch, leading to a 30% increase in user adoption and improving email deliverability. I also redesigned the domain purchase flow for Zapmail, streamlining the user experience and reducing friction, which resulted in a 26% increase in conversions. Additionally, I collaborated with cross-functional teams to implement key features in ReachInbox, such as Warmup and customer audit logs, achieving a 20% improvement in workflow efficiency. Furthermore, I designed the Referral Stack product, an affiliate marketing platform that empowers SaaS startups to launch and scale affiliate programs effectively.
Neutrinos (Contract)
(May 2024 - Aug 2024)
Neutrinos is a B2B company that offer digital solutions for businesses, particularly in the insurance and financial services sectors.
Contributed to designing and implementing a comprehensive Health Sales Portal for Al Rajhi Takaful, targeting B2B, B2E, and B2C markets. Applied user-centered design principles to enhance the user experience for brokers, agents, and customers. Designed key features such as Quick Quote listing, Detailed Quote Generation, Policy Listing, and Quick Quote PDF Link. Conducted A/B testing to validate designs, achieving a 20% increase in lead conversions.
10Times
(Jul 2023 - Apr 2024)
10times is the largest aggregator of business events. It generates B2B traffic all over the globe.
Revamped the hub screen for Evental’s data research platform, enhancing usability and driving a 25% increase in user engagement. Designed key screens, including the dashboard, team tracker, and promotion tools, to improve event-driven decision-making. Conducted usability testing sessions, synthesizing insights to iterate on designs that reduced user drop-offs by 15%.
Mojocare
(Oct 2022 - Jun 2023)
Mojocare is a D2C healthcare company dedicated to revolutionising patient care through digital solution and personalised services.
Redesigned the login flow, increasing the success rate from 30.27% to 46.9%. Developed a search bar boosting search-to-purchase rates by 4.6% and revamped the doctor consultation page, raising conversions from 31.2% to 54.8%. Created intuitive homepage elements to enhance the brand’s value proposition.